課程資訊
課程名稱
策略管理
Strategic Management 
開課學期
105-2 
授課對象
工商管理系企業管理組英文專班  
授課教師
劉佳玲 
課號
BA4001 
課程識別碼
701E41000 
班次
03 
學分
3.0 
全/半年
半年 
必/選修
必帶 
上課時間
星期二2,3,4(9:10~12:10) 
上課地點
管一203 
備註
初選不開放。本課程以英語授課。限工管系英文專班
總人數上限:21人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1052BA4001_03 
課程簡介影片
 
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課程概述

課程目標
 
課程要求
 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/21  Introduction  
Week 2
2/28  228 Peace Memorial Day , No Class 
Week 3
3/07  Topic: What is Strategy and Why is it important
Ch1: Strategic Leadership: Managing the Strategy-Making Process
 
Week 4
3/14  Topic: External Analysis
Ch2: External Analysis: The Identification of Opportunities and Threats
 
Week 5
3/21  Topic: Internal Analysis
Ch3: Internal Analysis: Resources and Competitive Advantage
 
Week 6
3/28  Ch5: Business-Level Strategy 
Week 7
4/04  Spring Breaks 
Week 8
4/11  Ch7: Strategy and Technology 
Week 9
4/18  Mid-Term 
Week 10
4/25  Corporate-Level Strategy (I)
Ch9: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
 
Week 11
5/02  Corporate-Level Strategy (II)
Ch10: Related and Unrelated Diversification Strategies for Competing in International Markets
 
Week 12
5/09  Global –Level Strategy
Strategy in the Global Environment
 
Week 13
5/16  Social Responsibility and Ethics
Visiting Social Enterprise Hub
business Firm
 
Week 14
5/23  Market Entry & External Growth Strategies 
Week 15
5/30  Dragan Boat Festival 
Week 16
6/06  Final Project Presentation (I) 
Week 17
6/13  Final Project Presentation (II) 
Week 18
6/20  Final Exam